{"id":3006,"date":"2026-06-12T15:24:51","date_gmt":"2026-06-12T15:24:51","guid":{"rendered":"https:\/\/wordsswigglepublication.com\/?post_type=product&#038;p=3006"},"modified":"2026-06-12T15:24:51","modified_gmt":"2026-06-12T15:24:51","slug":"modern-marketing-management","status":"publish","type":"product","link":"https:\/\/wordsswigglepublication.com\/?product=modern-marketing-management","title":{"rendered":"Modern Marketing Management"},"content":{"rendered":"<div id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"B0H4WT8FQS\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"21nl0s-mq9hgq-39889s-pa2zs7\" data-cel-widget=\"bookDescription_feature_div\">\n<div class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\">\n<div class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\">Marketing plays a vital role in today\u2019s competitive and dynamic business environment. It is not only concerned with selling products but also focuses on understanding customer needs and delivering value effectively. This book, \u201cModern Marketing Management: Concepts and Applications,\u201d is designed to provide a clear and systematic understanding of marketing principles. It aims to bridge the gap between theory and practice by presenting concepts in a simple and structured manner. The content is carefully organized to suit undergraduate students and beginners in marketing. The objective is to build a strong foundation in marketing concepts.<\/div>\n<\/div>\n<\/div>\n<div id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"B0H4WT8FQS\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"5z2gt4-mlee3b-ruqniv-sm6aam\" data-cel-widget=\"globalStoreInfoBullets_feature_div\"><\/div>\n<div id=\"buyingOptionNostosBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-asin=\"B0H4WT8FQS\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"rr4232-8jpbry-prl4gl-ut0aol\" data-cel-widget=\"buyingOptionNostosBadge_feature_div\"><\/div>\n<div id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"B0H4WT8FQS\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"d2ildl-ypyqa3-tnxy6-vctfzd\" data-cel-widget=\"tellAmazon_feature_div\">\n<div class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-7\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-id=\"izrcso-eisz5k-ulloar-mp0xeg\" data-cel-widget=\"tell-amazon-desktop_DetailPage_6\">\n<div id=\"CardInstanceMJeVDrYRX-tFaVBqCf5OWw\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_6\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Author : <span data-sheets-root=\"1\">Ms. R. Sabari Sree<\/span><\/p>\n<p>ISBN : <span data-sheets-root=\"1\">978-93-7525-571-0<\/span><\/p>\n<p>Genre : Marketing<\/p>\n","protected":false},"featured_media":3007,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[33,56,50],"product_tag":[],"class_list":["post-3006","product","type-product","status-publish","has-post-thumbnail","product_cat-educational-book","product_cat-management","product_cat-marketing","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/product\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/media\/3007"}],"wp:attachment":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3006"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=3006"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=3006"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}