{"id":2824,"date":"2025-12-12T11:40:44","date_gmt":"2025-12-12T11:40:44","guid":{"rendered":"https:\/\/wordsswigglepublication.com\/?post_type=product&#038;p=2824"},"modified":"2025-12-12T11:40:44","modified_gmt":"2025-12-12T11:40:44","slug":"pinciples-of-marketing","status":"publish","type":"product","link":"https:\/\/wordsswigglepublication.com\/?product=pinciples-of-marketing","title":{"rendered":"Pinciples of Marketing"},"content":{"rendered":"<div>\n<section class=\"HcyOxe\">\n<div class=\"SfzRHd\">\n<div class=\"bARER\" data-g-id=\"description\"><span class=\"LKWyGd\">This book, Principles of Marketing: Emerging Trends and Future Perspectives, is born out of that conviction. It seeks to unite the classical foundations of marketing with the transformative realities of the twenty-first century \u2014 digitalisation, sustainability, ethics, and strategic innovation. The text combines academic theory with practical insight, making it equally relevant to students, educators, and practitioners who wish to understand both the principles and the pulse of modern marketing.\u00a0<\/span><\/div>\n<\/div>\n<\/section>\n<\/div>\n<div>\n<div class=\"u4ICaf\">\n<div class=\"VfPpkd-dgl2Hf-ppHlrf-sM5MNb\" data-is-touch-wrapper=\"true\"><\/div>\n<\/div>\n<\/div>\n<section class=\"HcyOxe\">\n<header class=\" cswwxf\">\n<div class=\"VMq4uf\">\n<div class=\"EaMWib\"><\/div>\n<\/div>\n<\/header>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Author : Dr. T. Lebana Rani, Mr. J. Manoharan Thomas<\/p>\n<p>ISBN : <span data-sheets-root=\"1\">978-93-7525-225-2 <\/span><\/p>\n<p>Genre : Marketing<\/p>\n","protected":false},"featured_media":2830,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[50],"product_tag":[],"class_list":["post-2824","product","type-product","status-publish","has-post-thumbnail","product_cat-marketing","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/product\/2824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=\/wp\/v2\/media\/2830"}],"wp:attachment":[{"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2824"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=2824"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=2824"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wordsswigglepublication.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}