Modern Marketing Management

Marketing plays a vital role in today’s competitive and dynamic business environment. It is not only concerned with selling products but also focuses on understanding customer needs and delivering value effectively. This book, “Modern Marketing Management: Concepts and Applications,” is designed to provide a clear and systematic understanding of marketing principles. It aims to bridge the gap between theory and practice by presenting concepts in a simple and structured manner. The content is carefully organized to suit undergraduate students and beginners in marketing. The objective is to build a strong foundation in marketing concepts.