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Pinciples of Marketing

Pinciples of Marketing

₹249.00

Author : Dr. T. Lebana Rani, Mr. J. Manoharan Thomas

ISBN : 978-93-7525-225-2

Genre : Marketing

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This book, Principles of Marketing: Emerging Trends and Future Perspectives, is born out of that conviction. It seeks to unite the classical foundations of marketing with the transformative realities of the twenty-first century — digitalisation, sustainability, ethics, and strategic innovation. The text combines academic theory with practical insight, making it equally relevant to students, educators, and practitioners who wish to understand both the principles and the pulse of modern marketing. 

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